10 Tech Tools Every Small Business Should Be Using Canada Techs Team November 10, 2020
Top Tech Tools

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10 Tech Tools Every Small Business Should Be Using

Technology can help businesses of all sizes succeed in many ways. Most small businesses have limited financial and human capital, this is why it is important to leverage tech tools in competing with other players in the industry, including the big guys. For a small business that doesn’t have a large staff, using the tools below will feel like having additional employees on deck.

1. Social Media Management: Hootsuite

Businesses looking to increase, create brand awareness, attract customers, and build customer loyalty don’t just need not a website but also a presence on all major social media platforms to hit their goals. However, managing multiple social media pages can be overwhelming, especially when you try to remember what to post when to post and what you have already posted. With a social media management tool like Hootsuite, you can schedule your posts in advance, posting on a certain day and time. Plus, you get to manage all your social media and even view analytics from one dashboard.

2. Email Marketing: Mailchimp

Email marketing should be a priority to any small business because it drives a higher return on investment than any other B2B marketing strategy. When customers give your email, they invite you to market to them, and MailChimp allows you to maximize that opportunity. It is one of the best email marketing tools at the moment for several reasons, including its forever free email marketing service plan. In addition, it offers a large amount of analytics that can help boost your marketing efforts, and it can even easily integrate with WordPress, Magento, Shopify, etc.

3. Project Management: Trello

Small businesses that require collaboration across various teams or that run with a remote workforce will need a little help staying on track. Project management tools can help ensure continuous workflows and that all projects are on course while still sticking to the budget. In this category, Trello is gold as it makes it easy to manage tasks of all kinds while enhancing collaboration between different teams. It is highly visual and intuitive, making it a great choice for managers unfamiliar with project management vocabulary.

4. Cloud-Based File Sharing: Google Drive

Cloud-based file-sharing services make it possible to share big files easily and store them in the cloud. They are particularly great for small businesses because they allow you to keep better documentation on everything from projects to HR while also offering them access anywhere, anytime, and on any device. Google Drive is one of the best file sharing and storage tools at the moment, offering up to 30TB of storage space while also allowing for smooth collaboration and overall communication. Because it can be accessed anywhere, employees can stay connected and grow the business even when they’re on the move.

5. Web Analytics: Google Analytics

After designing your website, it’s important to know how many people are visiting your site and interacting with it. Web analytics provide insightful data about your guests, including who they are, where they are from, what exactly they are looking for, and identify where you are losing customers so you can optimize your website to boost conversions. Google Analytics allows you to analyze in-depth data on your site that you can mine to improve performance.

6. Human Resources: GoCo

Hiring can be a daunting task for small businesses, largely because of the lack of a full-fledged human resources team. However, this doesn’t have to be the case for you as you can upgrade your business with HR management software. It can do everything from schedule employee shifts and send out company announcements to collect bank account information for direct deposit. Goco is a leading HR tool that can help you cut down on manual tasks to focus on growing more productive teams.

7. Security: Bitdefender

Cyber-attacks have increased rapidly in recent years, with many companies and even governments brought to their knees by security breaches. This makes cybersecurity and privacy a necessity for businesses, and an excellent choice for this category is Bitdefender. It packs many useful features meant to secure your systems and identities and is suitable for businesses on a budget.

8. Accounting: Xero

Accounting plays a vital role in running a business, but it is also one area of business that can feel menial and boring. However, it cannot be ignored as you wouldn’t want to face an audit by the CRA or discover that you made a wrong business decision because your cash flow analysis failed to account for this month’s payroll cost. To avoid that, try Xero, a cloud-based accounting tool that can effectively carry out an accountant and bookkeeper’s responsibilities.

9. Inventory Management: Inflow Inventory

Many small businesses face challenges in balancing their inventory, and it can truly feel like walking on a tightrope. Not having enough inventory means you run the risk of losing sales, while having too much of it means you will have less money to cover essential daily operations. This is why it is important to have efficient inventory management software like inFlow Inventory, as it allows you to manage your products and customers.

10. Artificial Intelligence: Legal Robot

AI tools have become necessary for small businesses to compete favorably as it offers the opportunity for them to become more efficient, profitable, and effective. One of the trending AI software today is Legal Robot, a tool that offers legal support to businesses. It can create sophisticated legal models for contracts and a wide range of other scenarios, which might come in handy when developing contracts with employees and other business partners.


Small businesses that embrace technology and use the tools above will see higher levels of productivity and sales, while those that don’t will be left behind. As a small business owner, you can decide the tech tools you need to first integrate and when till you can fully take advantage of these digital tools.